Project 1.1 - A diverse base for recruitment

Pillar outcome: A new Member journey (including into leadership)

Issues

We have conducted extensive research into the causes of our membership decline. We know that if we are to grow, we need to reach new groups of people.

As we do this, we want to maintain our Vincentian principles as the core of who we are.

Identified task(s)

Develop a funded plan for a national recruitment campaign across all State and Territories with benchmarks.

As part of the plan, develop an omni-channel national campaign to attract and retain the most diverse group of people who identify with Vincentian principles.

‘My Kind of Good’.

Success indicator(s)

• If you’re in Australia and care about social justice, you naturally wish to volunteer with the Society.
• Our membership is growing (preferably doubling) with shared targets.
• Diversity is increasing exponentially alongside that growth (with targets).

Related sub-projects

1.2 Our compelling, shared story in 2023

1.3 The new Vincentian experience

2.4 Sharing information and resources between Conferences

3.2 The human interactions that support change

3.3 Promoting and sustaining experimentation

3.4 Accountability and following through

Resources

Progress

A discussion paper on membership was prepared in late 2023 and continues to inform this project team. The discussion paper outlines 'the problem' and explores 'the opportunity' using data and the changing nature of volunteering in Australia, whilst keeping the discussion firmly focussed on the Society.

The Project Team is considering what materials are needed to assist Conferences to become recruitment ready.

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